About.

Complexity? Amplexity! Making complex and confusing projects appear simple. Focused. Effective.

Who We Are?

Amplexity started out as a small dynamic studio in California. Two parts digital expertise, one part transparent business enthusiasts.

However, since moving from the US to Germany, Anne Stahl, the co-founder of Amplexity, dissolved the company and is now working in Germany as a Digital Strategy Consultant.

About Anne:

As a professional artist (painter/printmaker) one needs a second career to survive. I started this second leg in the early 90ies as a GDS Analyst for American Airlines (Galileo, Amadeus, Worldspan and Sabre). My interest in best practices and simple lean code, automation, cross-browser compatibility and a user-friendly web experience, lead me down the path of becoming a Front End Web Developer who liaised with marketing and management to bring user testing, SEO, ADA compliance and UX into our coding practice. Working for several digital agencies my client list included: Apple, HP, Quiksilver, Tibco, VW and many more. During my tenure at a leading eCommerce provider, I lead a small team of UX designers to produce massive conversion rate gains through insights from analytics and A/B user tests.

In my new role at Capgemini, I provide UX leadership for our clients and deepen the company's focus on user centricity as a crucial element to achieve our clients' business objectives and a better digital transformation.

I'm driven to innovate and out of the box solutions, never loosing focus on overarching goals.

  • Technologies: HTML, CSS, JS (with good xslt and xml, php, velocity/freemarker/smarty knowledge).
  • Specialities: Digital Strategy, User Experience, Analytics, A/B and MVT testing, SEO, market research.

Another hat I'm wearing is my riding helmet! As an avid horse lover, I have co-founded a company to bring top quality horse products to the market using socially responsible practices and sustainable materials. Check out http://Rittlings.com.

Of course, my main talent remains solidly in the fine arts. Check out http://www.annestahl.com

Get in touch!
What They Say

Anne (of Amplexity) is a superlative web designer and coder. She's a creative problem solver who is fast and a joy to work with. Her graphic sensibility is clean and precise as is her coding. I can't recommend her highly enough!

Bill Kane Owner, Digital Grange

This team is phenomenal to work with. They bring together beautiful design with highly analytical strategy – the result is a great user experience that is focused on achieving conversions and business goals. We consistently receive strategic recommendations that go above and beyond our expectations.

Jeff Harmann Director of Marketing, Filtered

Anne Stahl is featured on Web Designers Directory under San luis obispo Website Designers

Web Designers Directory WDD Profile